Based in Chesterfield, VA. I'm 24, with a business management degree and a background in data analysis. I started Digital Ginger after watching too many small businesses overpay agencies that delivered far too little — and decided to build the alternative.
My name's Zack Kennedy. I'm 24, I hold a degree in Business Management, and I spent years in data analysis before setting out on my own. The distance between what most small businesses have online and what they could have is striking — and closing it is exactly what I do.
Too many business owners have a website that simply sits there. No SEO, no tracking, no clear path for visitors to follow. They're paying for a presence that drifts in place — and often don't realize it.
That's what I built Digital Ginger to change. I start with the website, getting it genuinely working, then build the marketing system into orbit around it. Every decision is driven by data rather than guesswork, and I walk you through the numbers so you always know exactly where things stand.
You won't be passed off to a junior account manager. You work with me directly — Zack Kennedy, the Ginger — someone who studied how businesses grow and is determined to prove it.
Work With MeNot a mission statement — just the principles behind every decision made for every client.
A principle proven on every engagement: you don't send traffic to a weak site. The website has to be solid before a single dollar goes anywhere else.
Opinions are cheap; instruments aren't. Everything is tracked — clicks, bounce rates, conversion paths — so decisions follow what's actually happening, not what merely feels right.
You'll always know what's being worked on, what the numbers say, and what's being done about it — in plain language, never consultant-speak.
Digital Ginger isn't in the business of flipping websites and moving on. The goal is a system that keeps improving — where every month we know more than the last, and the results show it.